New Lens Digital

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Trusted by organizations working at
the heart of impact.

We've supported 30+ organizations, including:

A new lens for African storytelling

For organizations working in Africa, storytelling requires context, trust, and ethical judgment that puts people and communities at the forefront.We know the donor-facing expectations of international organizations, and yet, we firmly believe that extractive and simplistic narratives won't cut it when it comes to impact communications.We bring an African-led perspective rooted in the belief that impact stories should be nuanced, while being clear.It isn't about poverty porn, nor is it about the 'Africa rising' narrative, but about presenting the complex realities of systems change and sharing what it really takes to make an impact.

Flexible communications support designed around your team’s goals

For many impact organizations, relying on ad hoc vendors can leave you without strategic continuity, editorial judgment, or someone who understands the nuances and realities of working across Africa.Led by Jacky Habib, New Lens Digital provides founder-led strategic communications consulting and delivery support for organizations that need experienced guidance, ethical storytelling, and practical execution.We can help you:- Access fractional communications leadership
- Shape a communications strategy or narrative
- Translate complex programs into clear stories and messages
- Capture impact stories ethically in the field
- Produce reports, films, impact stories, and editorial materials
- Support your team through a project or campaign
- Train your team to communicate with more clarity and care

What Our Clients Say

"Jacky has been a valued collaborator on several projects I’ve spearheaded, spanning corporate communications and impact ventures. Her desire to amplify voices and issues that deserve the spotlight shines through in all aspects of her work. Jacky’s dedication, infectious energy and drive enrich all projects and teams."
-Garrick Ng, Senior Advisor to impact ventures

"Having collaborated with Jacky to raise awareness on various global issues, I can confidently say that she is an exceptional journalist with high moral integrity and depth of knowledge, as well as an innate ability to humanize complex issues. In our work together at Global Citizen, Jacky has consistently demonstrated her ability to report on urgent public health priorities with clarity, accuracy, and compassion. I feel lucky to have had the opportunity to collaborate with Jacky so closely over the years."
-Olivia Kestin, Senior Director of Content Production, Global Citizen

How we can work together

Fractional Communications ConsultingFor organizations that need senior communications guidance, strategic thinking, and steady support without hiring a full-time communications lead.Impact Storytelling & Field CommunicationsFor organizations that need powerful, ethical stories from the field that reflect the depth and dignity of the work.Reports, Writing & Editorial ProjectsFor teams that need high-quality communications deliverables completed with strategy, clarity, and editorial judgment.Communications Workshops & Team TrainingFor teams that need practical, thoughtful training to strengthen how they communicate their work.

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